刚刚过去的端午假期，湖南共接待游客1368.81万人次，同口径比去年端午假期增长23.7%。经测算，端午假期湖南游客总花费96.81亿元，同口径比上年端午假期增长25.34%。
全省各地开展了丰富多彩、各具特色的端午民俗节庆活动，以赛龙舟最为隆重，各市州龙舟竞渡，为市民游客带来了精彩的端午民俗文化盛宴。
小长假期间，全省各地丰富文旅产品供给，沉浸式演出、互动体验、智慧旅游等新产品、新业态不断涌现。自驾游成为主流，乡村游备受青睐。还有各项文旅惠民措施，深受游客喜爱，如有景区推出“一举高粽”端午主题活动，高考学子凭高考准考证即可免费入园游玩。
Just past the Dragon Boat Festival holiday, Hunan received a total of 13,688,100 tourists, the same caliber than last year's holiday growth of 23.7%. By calculation, the Dragon Boat Festival holiday, Hunan tourists spent a total of 9.681 billion yuan, the same caliber than the previous year's holiday growth of 25.34%.
All over the province carried out a colorful, distinctive Dragon Boat Festival folk activities, including the most grand dragon boat race. Dragon boat racing in various cities and states has brought a wonderful Dragon Boat Festival folk culture feast for citizens and tourists.
During the vacation, each region enriched the supply of cultural and tourism products, immersive performances, interactive experiences, intelligent tourism and other new products and new forms to emerge. Self-driving tours have become mainstream, and rural tours are highly favored. There are also various cultural and tourism benefits, which are popular among tourists. For example, there are scenic spots launched“a high rice dumplings”Dragon Boat Festival theme activities, college entrance examination students with the exam pass can be free to play in the park.
