6月1日，2024湖南国际文化旅游节暨携程全球合作伙伴湖南（张家界）入境旅游大会期间，携程发布《2024年中国跨境旅游发展趋势报告》。报告显示，2024年湖南入境旅游市场呈现强劲复苏趋势。

1月至5月，湖南OTA入境游总人次较2023年同期增长165.13%，游客消费总金额同比增长206.73%。其中，张家界入境游总人次同比增长539.45%。来张家界游玩的海外游客中，男女占比相对均衡，“80后”“90后”游客占比最高。

On June 1, during the 2024 Hunan International Cultural Tourism Festival and Ctrip Global Partners Hunan (Zhangjiajie) Inbound Tourism Conference, Ctrip released the 2024 China Cross-border Tourism Development Trend Report. The report shows that the Hunan inbound tourism market showed a strong recovery trend in 2024.

From January to May, the total number of Hunan OTA inbound tourists increased by 165.13% over the same period in 2023, and the total amount of tourist spending increased by 206.73% year-on-year. Among them, the total number of inbound tourists in Zhangjiajie increased by 539.45% year-on-year. Among the overseas tourists visiting Zhangjiajie, the proportion of men and women is relatively balanced, and the proportion of “post-80s” and “post-90s” tourists is the highest.